New P's

Marketing is classically focused on the 4 P’s: Product, Price, Promotion and Place. With a now “green demand”, marketing for sustainable businesses now focuses on the “new” 4 P’s: People, Planet, Profit and Progress. We’ve all seen the Domino’s commercial advertising their fresh ingredients, where costumers are in a tomato field seeing the fresh ingredients picked first hand. Obviously, a lot can be said about this commercial but positively we can credit Domino’s for recognizing the demand for fresh produce and the farm to table movement. Wendy’s is also now advertising their “natural” ingredients. I anticipate future commercials and advertising similar to the Domino's commercial. Green marketing encourages responsible consumption and ethical responsibility; if consumers and producers work together not on consuming less but consuming better, responsible consumption and ethical responsibility will follow.